I never understood any of the hoopla over Horst Buchholz. Oh, yes, there was "hoopla" or he would not have made a bunch of films, including "The Magnificent Seven" and "One, Two, Three." Of course, he missed out on a few roles, such as Tony in "West Side Story" and the Omar Sharif role in "Lawrence of Arabia."
He came to Hollywood in the 50s and was labeled the "German James Dean". Meh.