I have had an interesting day. And it all started with a local newspaper story a few weeks ago.
In that story, one of the neighboring stores in our chain publicized a "Healthy Ideas" program that the chain has started. The story ran across three columns in a tabloid-sized paper, with pictures. The only problem was that the way the story was written, it sounded like they were the only store in the chain that had the "Healthy Ideas" program.
So Mike, our store manager, got to thinking that we should get our store's name out there more, somehow. He wasn't sure how. Publicity is not one of his strong points - it's discouraged by upper management.
Our grocery manager got ahold of some grade schools, in a deal to give them coloring books.
Meanwhile, I suggested that we take a look at what our local Rehoboth Beach Main Street is up to. (RBMS recently won an award as one of the top five Main Street organizations nationally - cool, huh?) And Mike suggested that I do just that. And that's when I found out about the upcoming Joan Rivers concert, which of course is looking for sponsors. And I printed up everything from that website for him to peruse, and he said fine, we could afford a smallish sponsorship, and could I pursue it for him.
Which I did. The net result is that he and his lovely wife will be attending the concert, where he will be making contact with other businesspeople locally, hopefully making good business contacts. And we'll have an ad in the program. And we've also donated a couple of gift cards as door prizes.
Which is why I had to head in to town today - to make sure the organization sponsoring this event got the check and the gift cards. They were thrilled, of course, since they weren't expecting us before we made contact, and it wasn't until I showed up today that they really knew that we really meant it.
This, plus my writing a short press release about the store's tenth anniversary party this upcoming Friday ("Hey, great, Stephen, can you do that?" Well, of course I can do that!), kinda sorta makes me the publicity person on the store staff.