I discovered an interesting kind of customer while I was at work today.
An elderly woman, still active and spry, but somewhat hesitant, asked me for assistance late in the evening. She was looking for something to give an athletic friend of hers, either a refrigerator magnet of some sort or a sports bottle. She hadn't cared for what we had on display of the former, and we don't carry the latter. I was very polite to her, paying attention and trying to give suggestions. It became clear, after a few minutes, that what she really wanted more than anything else was some attention.
It was getting very close to closing time, and I'd left off vaccuming the floors to help her, but she was completely oblivious. She finally settled on a miniature marble rolling pin that had a flat side to keep it from rolling, and a groove set cut into the other side to hold a recipe card. She thought this was very clever, and decided to buy it for a "Secret Santa" gift for the winter. All told, I spent more than ten minutes with the customer, and she spent less than three dollars.
Karen, the assistant manager (who had taken over the vaccuming when she saw what was going on) was appreciative of my spending the time. I was left a little saddened. I didn't feel used, but my contribution for the customer was temporary, a stop-gap, and I think she knew that as well.
Should I have spent more? Should she?
Retail is interesting, but sometimes the rewards aren't findable there.
In parallel, another woman (whom I have served three or four times) had left just minutes before. She is highly obese, and has gone on a South Beach program. We discuss foods, how to make them more interesting and flavorful, and how well she is doing. She is exercising more, and feeling better about herself. And she missed me the last time she was in the store, either because I was on another shift or it was my day off.
All right, sometimes the rewards are small, and have nothing to do with the business. Sometimes they are inconclusive. Sometimes they are like catching sight of a firefly, which disappears into the night the moment your eye focuses on where it was.
A firefly night.