I went to Borders today. The parking lot was packed!
Books were 10% off and CDs were 20% off. Didn't find any CDs that I couldn't live without (they had pretty much gotten rid of their world music section long ago, anyway).
Magazines were all 40% off so bought an issue of the monster movie magazine SCREEM! and I bought a new address book and a book to keep track of birthdays and anniversaries, both 10% off.
I may go back in a few weeks and stock up on greeting cards once those are marked down lower. Borders always has the best greeting cards.