When I was a youngen in Camden, NJ, we had four--count 'em, four--different ice cream trucks that patrolled our neighborhood during the week. Everyday, we had Mr. Softee, with it's wide variety of soft serve cones and sundaes. Plus, there was an occasional give-a-way like a plastic baseball bat and ball or an iron-on transfer of the Mr Softee character. Three to four days a week, the Freezer Fresh truck came around. This one was my favorite because in addition to just soft serve ice cream, they had soft serve sherbert--a different flavor every week. My favorite was orange. Less frequently were the Jolly Roger and Good Humor trucks. Jolly Roger had the soft serve cones and, like Good Humor, ice cream novelties. The only one I clearly remember was an ice cream sandwich on a stick--it really made no sense because if you just held the stick the sandwich would inevitably fall apart and fall on the sidewalk (or more likely, onto your new shirt.)
Aside from the trucks, there was the ice cream case at my favorite corner store--Stems. DR George already mentioned the ice cream cups with the flat wooden spoons--we called them dixie cups. I remember somthing like Push 'Ems, too, but they were more of a hard frozen sherbert-type treat that came in red, white and blue. There were the neopolitan squares that you could take to the counter and get a square ice cream cone to hold it in. The frozen chocolate dipped bananas (which I could never finish.) Rose's Italian Water Ice (came in a dixie cup container.) Zero bars. The whole Popsicle line--flavored ice pops, Fudgesicles, Creamsicles (still a favorite!). And then there was the cheap treat--frozen squeezies--that were just flavored sugar water frozen in plastic tubes.