So, here I am, catching up on yesterday's posts and reliving the joy that is Dr. Seuss (thanks, Singdaw!) and I'm half-listening what's on TV. I'm not really watching anything, just changing channels when I take the time to watch what's on and realize that I don't want to watch what's on.

Anyway, a commercial comes on about some new acid reflux/heartburn medicine and I don't believe what I'm hearing! I turn to see the name of the product on the screen. It's spelled exactly like this: AcipHex® But what I'd heard was a fake doctor telling the fake narrator of the fake story: "Fred, you have acid reflux disease. I want you to try prescription Ass-Effects!"

And later, the voice-over says, "Ask your doctor if Ass-Effects is right for you." And finally, "So call today and learn more about Ass-Effects."
