When the transfer is top-notch, it's more than amazing. When the transfer is iffy, like Rio Bravo, it's still better than the DVD counterpart, but depressing that Warners so consistently gets it wrong. I've been very impressed with other studios' Blu-Rays though - especially Columbia on their few classics - the Bond films From Russia With Love and Goldfinger both look fantastic, while Thunderball is almost half-faded, color-wise, and a distinct disappointment. Very sharp, but very brown.