Tony Ratings
TV by the Numbers reports:
Nearly unwatched in the 18-49 demo, the Tony Awards 63rd Annual Gala at a 1.3 demo rating was still up from last year’s 1.1.
Toni Fitzgerald at Media Life adds:
It looks as though Broadway’s bid for a younger, hipper Tony Awards paid off. Ratings for last night’s ceremony were well up over last year among younger viewers, albeit from a tiny base.
The three-hour Tony Awards averaged a 1.3 adults 18-49 rating on CBS last night, according to Nielsen overnights, up 18 percent from last year’s 1.1.
That’s hardly a great rating, but it’s a rare improvement for a show that has been trending downward for many years.