TOD
DR Mike nailed it with his mention of THE EXORCIST...and in an amazing coincidence, I very nearly mentioned this very thing not two days ago when DR Jane was reminiscing about working at the Bruin.
Yes, the Bruin. And no, THE EXORCIST didn't play the Bruin. But one night I was there with a few friends to see.....something (I've never remembered what it was), and the trailers were playing, when all of a sudden here was this quiet 30-second teaser with the shot of Merrin arriving at the house and a voice-over saying that something was happening to a girl in this house and (paraphrasing) this man has been called to help. "He is the Exorcist." It ended, and there was a moment of silence. I froze. Then I turned to my friends and said, never mind this movie...I want to see that one...right now. What is that???
It's hard to believe, but at that moment, I didn't yet know anything at all about the book or the film, and I didn't even know what the word "exorcist" meant. But that simple 30-second statement and iconic shot made it the most powerful word in the world, investing it with mystery, thrills, maybe a little horror (really, I didn't know), and invested yrs truly with an immediate, all-consuming anticipation for this movie...whatever it was to be about.