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Author Topic: THE BERRIES  (Read 49698 times)

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JoseSPiano

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Re:THE BERRIES
« Reply #240 on: September 06, 2005, 10:08:20 PM »

WOO and HOO!

Page NINE!!!!!!

A Waltz - Perhaps "The Waltz from Nine".
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JoseSPiano

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Re:THE BERRIES
« Reply #241 on: September 06, 2005, 10:14:24 PM »

DR Jose - Is there actually some theory that it's better to send announcements in an envelope than via postcard?   Do people just not look at postcards as a knee-jerk reaction?

Yes, there is some "thing" behind the envelope vs. postcard theory.

A postcard can just be looked at and tossed away right then and there.  An envelope, however, "has" to be opened.  The recipient has to do some "work" before finding out what is inside.  Consequently, the theory is that once someone has put some energy into opening the envelope, then they will more than likely check out the contents of the envelope since they've made some sort of "investment".

There's also a sense of formality about a communication sent in an envelope.  And on another level, an envelope costs more money to send than a postcard.  More money must then mean a better product.

I mean, if it's worked for Ed McMahon and the Publisher's Clearing House Sweepstakes all these years...
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DERBRUCER

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Re:THE BERRIES
« Reply #242 on: September 06, 2005, 10:16:15 PM »

DR Jose - Is there actually some theory that it's better to send announcements in an envelope than via postcard?   Do people just not look at postcards as a knee-jerk reaction?

Speaking as a Poltical Campaign consultant - a well designed Postcard (particulary a 4x6) is very effective in delivering a "sound bite" and in enhancing name recogition. 8.5 x 11.5 glossies folded in thirds also work very well (the reader can't resist opening the folder to see the rest). In both cases, really good graphic designers are worth their money!

Also envelopes with see-thru address windows are more likely to be opened than envelopes with address labels.

der Brucer
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JoseSPiano

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Re:THE BERRIES
« Reply #243 on: September 06, 2005, 10:17:05 PM »

Here is a classic piece of Musso and Frank art for your viewing pleasure, taken by my very own cell phone.

Next time, take a picture of the Pounded Steak and the Lyonnaise Potatoes.

:)
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DERBRUCER

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Re:THE BERRIES
« Reply #244 on: September 06, 2005, 10:18:01 PM »


I mean, if it's worked for Ed McMahon and the Publisher's Clearing House Sweepstakes all these years...

Does anyone outside a trailer park even admit to opening these things?

der Brucer
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FJL

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Re:THE BERRIES
« Reply #245 on: September 06, 2005, 10:25:44 PM »

But, hmmm..I don't automatically open envelopes, especially envelopes with no return addresses, and especially envelopes with no return addresses that say "Please do not discard."  :)

There's actually a mailing our agent is about to do for us that we were originally talking about doing by postcards, but she felt that they should be done in an envelope with her agency return address.  

Thanks for the insight, Jose and der Brucer.

« Last Edit: September 06, 2005, 10:27:34 PM by FJL »
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DERBRUCER

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Re:THE BERRIES
« Reply #246 on: September 06, 2005, 10:29:07 PM »

Did you know:

Dalmatians can open doors on kitchen pantries

and pull down cardboard boxes

and select a bag of micro-wave popcorn

and open the foil pack

and open the brown bag inside

and eat all the un-popped kernels.

Then you have un-popped popcorn poop piles!

der Brucer
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FJL

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Re:THE BERRIES
« Reply #247 on: September 06, 2005, 10:29:40 PM »

I've officially been told it's past my bedtime.  Good night, all.
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DERBRUCER

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Re:THE BERRIES
« Reply #248 on: September 06, 2005, 10:33:30 PM »


There's actually a mailing our agent is about to do for us that we were originally talking about doing by postcards, but she felt that they should be done in an envelope with her agency return address.  


If it's a mailing promoting YOU, then YOUR name should be prominent in the return address! (Best in a bright color and distinctive font). (That is unless the agency name adds a cachet your name lacks)

der Brucer
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JoseSPiano

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Re:THE BERRIES
« Reply #249 on: September 06, 2005, 10:34:25 PM »

But, hmmm..I don't automatically open envelopes, especially envelopes with no return addresses, and especially envelopes with no return addresses that say "Please do not discard."  :)

There's actually a mailing our agent is about to do for us that we were originally talking about doing by postcards, but she felt that they should be done in an envelope with her agency return address.  

Thanks for the insight, Jose and der Brucer.



Yes... And there are those like you who don't automatically open envelopes, so... You can't win 'em all.

Personally, I "prefer" an initial mailing done "envelope style" and then a follow-up with a postcard.  First something to tell me about the project - and in a bit more detail than what can fit on a postcard (press release) - and then something I can pin to my bulletin or post on the door of my fridge.

And as DR DerBrucer alluded to...  Some sort of identifying graphic/logo is a good way to tie those two pieces together.

*And just remember, all that junk mail that gets sent out...  A 5% response is considered a "high" response rate!  -But, then again, if you're sending out 100,000 flyers, I guess 5,000 new customers would be a good thing.
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JoseSPiano

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Re:THE BERRIES
« Reply #250 on: September 06, 2005, 10:35:08 PM »

Does anyone outside a trailer park even admit to opening these things?

der Brucer

 :-X
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JoseSPiano

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Re:THE BERRIES
« Reply #251 on: September 06, 2005, 10:36:24 PM »

Well, 'tis been a long day for me, and I'm to the point of being tired where my teeth hurt.  Hmm....

Goodnight.
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TCB

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Re:THE BERRIES
« Reply #252 on: September 06, 2005, 10:47:47 PM »

Does anyone outside a trailer park even admit to opening these things?

der Brucer

Why yes I do, derBrucer.  I have to have something to read while I wait for my welfare check.
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bk

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Re:THE BERRIES
« Reply #253 on: September 06, 2005, 11:35:05 PM »

My iPod is now on, and Guy Haines is singing When The Red Red Robin Comes Bob Bob Bobbin' Along.  It's one of my favorite arrangements I've done.
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bk

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Re:THE BERRIES
« Reply #254 on: September 06, 2005, 11:36:30 PM »

Can someone who has the Kritzer Time CD confirm that it sounds like crap - that it's all reverb.  What's on my iPod is that way, and if that's how the CD master was, then I have to go back and fix it.  I don't know that I ever listened to the final master, and it sounds like something went wrong when Grant did it, like a button didn't get pushed.
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George

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Re:THE BERRIES
« Reply #255 on: September 06, 2005, 11:41:45 PM »

I'll check on it.  I have all three in my CD holder right next to my TV.
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Jed

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Re:THE BERRIES
« Reply #256 on: September 06, 2005, 11:43:05 PM »

A bit reverb-y, yes, but not to what I'd consider horrific levels.
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George

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Re:THE BERRIES
« Reply #257 on: September 06, 2005, 11:47:59 PM »

A bit reverb-y, yes, but not to what I'd consider horrific levels.

I agree.  Not horrific, but definitely noticeable...especially in the first song, but the rest don't seem to be so much.
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bk

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Re:THE BERRIES
« Reply #258 on: September 06, 2005, 11:57:50 PM »

Maybe it's just the iPod or maybe I did something.  I'll check out one of the pressed CDs in the car.
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bk

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Re:THE BERRIES
« Reply #259 on: September 06, 2005, 11:58:18 PM »

In other words, in the iPod it's ALL reverb.  Guy sounds like he's five blocks away.
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Jed

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Re:THE BERRIES
« Reply #260 on: September 07, 2005, 12:01:35 AM »

In other words, in the iPod it's ALL reverb.  Guy sounds like he's five blocks away.

Definitely not that bad on my CD.
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Jed

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Re:THE BERRIES
« Reply #261 on: September 07, 2005, 12:03:22 AM »

Sounds more like a speaker/headphone jack issue... unless it's not affecting your other CDs, of course.
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