BK, what might be a fun way to deal with your What If? DVD dilemma (and I stress the word might) would be to institute the What If? International Tour.
This sort of goes along with what Jennifer suggested earlier: get the mailing addresses of all the DRs who want to view the DVD, sort the list by HHW Member List order, send the DVD (along with the mailing list) to the name on the top of the list. When a DR receives the DVD, they view it, cross off their name on the list, then send it off to the next name. Eventually, everyone will get to see What If?
Of course, you'll still have all those other copies on your hands to do with and to give to whomever you really want.