Singdaw, ChocZero chocolate isn't as sweet as some other chocolate. I prefer it that way, as I don't care for overly sweet things. But I'm sure there are some people who don't like it. I find that if I get away from sweets for a while I lose the urge for sweets and suddenly the things I used to like are now too sweet for me. I liked ChocZero from the start, but for some people it might take a little getting used to. I love that fact that it has no sugar and no artificial sweeteners.