From an interview with the producer of Beetlejuice.
What made you confident that you could return to Broadway?
The fans. Our cast album has streamed over 1.6 billion streams and individual tracks 2.9 billion times. Very few cast albums take off. You have your Hamiltons, you have your Dear Evan Hansens. We reached 100 million streams in 20 weeks. Just for comparison, Hamilton reached that in 18 weeks and Evan Hansen in 37 weeks. So these were things showing us that people really liked our show and that there was an audience. The Netherlings [the name of the musical’s fans] had become ambassadors for us, and they were pushing us to come back. It felt like it didn’t have an ending. It didn’t feel like it ended properly.