Because what happens when you do a factory reset is it's like using the Firestick for the first time. So, I had to re-register it, which was a pain in the ASS, but first I had to choose the Spectrum wi-fi and it needed that password - all my passwords are saved in the Cloud so I never know what they are for the wi-fi - I know I wrote it down but I looked two weeks ago and couldn't find it. So, that was a whole drama in itself. I had to call Spectrum, go through the usual minutes of prompts, then got a guy on the phone and he told me what it was and this time I put it in a document and saved it. So, that got me set up, then I had to go through all the set-up steps again as if I was using it for the first time.