Who and how does one decide what info should go into a trailer? I like them fun and exciting but not too informed. I feel in some I get a capsualization of the final print.
I haven't seen this trailer, but if this is the actual premise of the film, you would probably know that she died from the get-go so I don't think they were wrong to include that, if that's the case.
The way we work with studios is that the trailer producer comes up with a basic concept/script for how to market the film...the lines that are either spoken in vo or as written titles. ("In a world"..."one man"...blahblahblah). The studio or whoever the producer answers to approves the copy. Occasionally we'll have a meeting to discuss how they intend to market the film so that the trailer idea is on the same page as the big marketing picture.
Then I get the script and decide what sound bites and shots will tell the story, at least enough of it to intrigue the viewer. I like to set up a lot of ideas and not resolve them, so you would want to see the film to find out how it resolves. Usually the producers pick out sound bites and shots, but I've been fortunate in that they leave me alone to do my first cut. After that I will revise as necessary (sometimes the studio doesn't change a thing, which is gratifying in one way, but less money, so...)
The studio (or a powerful director) has the ultimate say, though. Don't shoot the messenger!
