As for that Army commercial...
I get it, and don't get it. The first time I saw it, I was trying to figure out who it was geared towards. Were they trying to tell young men that the Army would make "real men" out of them? Or was it geared more towards fathers who are looking for a way to "help" out their wayward sons? It almost seems to soft-sell for it's own good.
It's geared toward young men who don't feel their fathers/families give them enough respect, IMO.
Of course, what they've done to earn respect is another question.
And another question is how much does a young man or woman have to do to get a response from the folks?
I see the whole thing as a blatant scam to make parents think their children will be immeasurably changed and for young people to think the service is a magic bullet toward adulthood.
But I'd think most parents...especially fathers...would be insulted to think their legal-aged sons had to join the Army to learn how to do something as basic as proffering a firm handshake and looking someone in the eye.
I had that lesson at age 12.