Guests of Our Wedding - The Musical www.weddingmusical.com stayed at the Hotel Beacon, on Broadway near 75th. No one complained (to us, at least). I honestly cannot fathom why BK would want to stay in Times Square. There are other parts of New York that are actually pleasant; quiet, even. So many tourists want to stay in the 'hood they've heard of (Times Square, where that ball drops ever New Year), that the hotels in that part of town can jack up their prices and still sell every room.
I do understand that availability is what it is because New York's a very popular destination in December. But do yourself a favor and look beyond the theatre district. You can always visit there when you're not asleep.
For better or worse, people like to stay in or near Times Square, because it's Times Square. Even when I go to NYC, I usually prefer to stay around Times Square. It's convenient, and I can usually find and/or work out some good deal on a hotel room. And it's just so much easier to walk a few blocks to the Equity building to play auditions or over to the New 42nd Street studios to play rehearsals. And even though Times Square may be bright and noisy, most of the hotel rooms around Times Square are "dark" and quiet - at least in my experience. In fact, I'd have to say the quietest room I've ever had in NYC was at the Doubletree. And the room came equipped with blackout shades on the windows since my room overlooked Times Square. *And the worst room I've ever had in New York was an interior/no-window room at the Waldorf-Astoria. YUCK! Quiet, yes, but very unpleasant. -But then again, I didn't book the room, so...
It's New York City, not New York Hamlet.
Yes, there are times when I've been in NYC where I know I would like some peace and quiet while I'm up there. In those instances, I usually book over at the Skyline (50th and 10th - still my favorite), or I book over on the East Side - talk about quiet, especially after 5:00pm!
And all hotels in and around New York City jack up their nightly rates during popular periods - not just those around Times Square. Heck, try booking a room during "in season" in southern Florida - talk about supply and demand! When I had a gig in Ft. Myers during the holiday season, the cheapest room I could find was $178/night - and that was at a La Quinta!
And from recent personal experience, some people actually like Times Square, warts and all. My friend, Steve, grew up in rural Virginia, and when he wants to go The City, he wants to go THE CITY. It's not that he doesn't appreciate his more rural origins, but since it's something he's not been exposed to on a regular basis, it's something he wants to experience. Nothing wrong with that.