Greetings from northeast Columbus, OH! I got here with just enough time to check in and get my luggage to my room before this afternoon's session began. The speaker was Cecelia Hogan, author of the book Prospect Research: A Primer for Growing Nonprofits. If you really want to know what prospect research is, watch Season 1, Episode 7 of Castle. When Castle and Beckett attend a fundraiser for a dance company, the development director creeps Castle out by knowing about his daughter. She says, "...[we] try to know as much as possible about their donors so they can match their interests with the appropriate programs." She's talking about prospect research.