Went back to bed and got three more hours of sleep, then got up and have been printing orders for the last three hours. I "thought" we finally had a release week completely to ourselves, but, alas, another label came completely out of the woodwork and announced not one, but three new releases. It's so difficult. People were excited about us, were talking about us, and then this other company, out of the blue, has to announce moments after we do. Keep in mind that this company has NEVER announced like this before, not this early in the morning. I just don't think they understand how it splits focus in a really bad way, but all we can do is go about our business because the release patterns are never going to change and the market will keep being glutted like this and unnecessarily so if people would just not need to do three at one time. The good news is that prior to their announcement, orders were really healthy, and hopefully they will continue to be.