I may have to make a bold decision for Kritzerland soon - as I predicted to every gluttonous label four years ago, if you keep going down your path you are going to kill this for everyone - and so it has come to pass, with every label's sales down (save for the biggest titles) and that includes us. We are struggling and when my big online dealer told me his needs for our latest two titles, I told him that after those I may reassess how I'm doing things. What that means is, that perhaps beginning with our next title I will only make our titles available at Kritzerland exclusively. That will not sit well with my dealers, but at this point I have to think boldly - I have led the way in many ways with the other labels, so much so that one of them regularly and routinely rips off the way we do our press releases and even the way in which I respond to guesses on the film music board - it's funny and sickening all at the same time. Get your own routine, say I.
At the beginning, Kritzerland was unorthodox - I was the first label to stop selling to brick-and-morter stores so that I would never have returns. Guess what? Soon thereafter, all the soundtrack labels save for Varese also stopped. Well, my guess is if I try this new thing and it works for me, that everyone will soon follow suit because none of us can survive with these numbers.
