Went to usher for Robert Earl Keen's country Christmas show. They sold more beer at this event last year than any other event, so they set up six extra beer bars in the theater lobbies and then took trays of beers into the theater like it was a ballgame. And the people drank and drank and drank.
I only saw a little of the show, but I got to hear all of it. It's not my thing (I didn't know a single song and everybody else was singing along) but I could appreciate the musicianship. It was less Christmas than I thought it would be.