Continuing - I have many, many friends, some that I've known for many decades who have never once attended a Kritzerland show and never once bought a book of mine. The one book that sold really well was Benjamin Kritzer - I hired a terrific publicist, did tons of radio shows and signings, but the real sales came from the then popular classmates.com, where I targeted people who went to the three schools I attended and who lived in the neighborhood. We sold so many books that way - I think I ultimately sold just under a thousand books - I personally went through three hundred of them.