I guess I also don't "get" how it's a marketing tool. Facebook I get, MySpace I got. Other places I get. Twitter I don't get. Doesn't mean I won't do updates for Kritzerland or Nudie there, but I don't get it and I don't know that it does one bit of good. But if it makes others happy, then that's a beautiful thing. In a year or two it will be replaced by the next "thing" and in five years people will be scratching their collective heads as to why they ever thought Twittering was so novel or such a good idea.