I used to love the Sunday New York Times Arts section for those full-page ads. Many of the movies I wanted to see, however, didn't open in Kentucky until much later. But I, like BK, do remember the theaters in which I saw many of the movies. When I saw Wise Blood, for example, I was the only person in the theater, which is now the dollar theater that's close to my parents' house.
Also remember seeing everything from Das Boot to Rocky to Sleeping Beauty there.
I never saw a lot of movies, except for the art house flicks, on opening night. If you didn't see those on opening night, you might blink and miss them. I remember wanting to see some movie and waiting until Wednesday to go. By then, the audience had been so small that they yanked it.