Oh, no doubt, Charles Pogue. The thing that's funny to me is not the concept, but the unabashed and guileless belief in it. It reads rather Orwellian now.
"Unllike ordinary music or so-called background music, MUZAK is a non-entertainment medium, employing rhythm, tempo, instrumentation, etc. to scientifically-determined specifications. Different types of arrangements and selections are planned for different times of the day to achieve predetermined effects."
The LOUDER COMMERCIALS phenomenon is indeed a real annoyance. It takes volume control out of your hands. I also despise the insistent little logos and screen crawls during television programming. I mean, if you paid for a certain size TV screen, that's what you should get!