Thanks for the link, DR DtM: the following quote is ten times funnier than the commercial.
Mr. Lithgow is "someone who represents fine taste, quality, the essence of the brand, but will not be elitist, better than thou or a snob," said Ed Maslow, senior vice president and senior creative director at BBDO New York.
The commercials are appearing on broadcast television series like "Ghost Whisperer," "Medium" and "Two and a Half Men" as well as during cable reruns of shows like "Crossing Jordan," "Law & Order" and "Will & Grace." Print advertisements are to appear in magazines in which Campbell Soup typically advertises, like People, as well as in magazines read by the target audience, like Bon Appétit, Food & Wine, Newsweek, O: The Oprah Magazine and Real Simple.
