Ah, I see it's part of a trend...
If you're going to end your day with this:

Then you might as well start your day with this:

Truffles and gold: It must be time for breakfast. Frank Tujague of The Westin New York hotel at Times Square has created the $1,000 bagel. The bagel is topped with white truffle cream cheese and goji berry-infused Riesling jelly with gold leaves. The chef created the unique treat to help raise funds for the Les Amis d'Escoffier Scholarship, which gives scholarships to cooking students. The $1,000 bagel is only available until December 14 and has to be ordered 24 hours in advance.