The bakery at the store where I work has, at long last, regained their ground re doughnuts.
Several years ago, the bakery department made their own doughnuts. They were very popular. Then someone at the corporate level decided it would be cheaper to sell Krispy Kreme doughnuts instead of our own. Since Krispy Kreme doughnuts were so popular at the time, it seemed like a no-brainer.
Ever notice how ideas that seem like no-brainers often end up ideas that have no brains involved?
Krispy Kreme over-extended themselves as a purveyor of doughnuts, and the whole mistique of doughnuts that really were freshly made wasn't there when a customer bought a box at the supermarket. Doughnut sales went down.
So we stopped selling Krispy Kreme doughnuts at our bakery department. The Krispy Kremes were relocated to the dairy aisle, right next to the Entenmann's. (I'm still unsure of why they are in the dairy aisle. All this took place before I started work at the store.)
But, instead of the bakery being allowed to resume doughnut production, either the same brilliant corporate guy or someone else trying to prove their brilliance decided our stores should next out-source our doughnuts, and a regional bakery started shipping their doughnuts to us.
Their doughnuts, having been shipped to us, weren't particularly fresh. And sometimes the delivery was late, leaving our "I've-got-to-have-my-morning-doughnut-or-die" customers... well, dying.
It's only been in the last couple of months that we've regained doughnut production at the store.
Our customers have noticed the difference. The doughnuts are fresher. They're tastier. They're BIGGER!
They, the customers, are happier.
We, at the store, are waiting for the next change someone at the corporate level will decide is a brilliant idea.
